Projects:
CrowdScanner

The US State Department “Tag Challenge” 2012 simulated a multi-city deadline manhunt. In London, Stockholm, Bratislava, New York City, and Washington DC each, a simulated jewel thief spent a staggered 12-hour period ambling about their city, appearance and attire unknown until the moment they set out. The goal was to find and take a picture of as many of them as possible within their 12 hours out and about.

The winning strategy used by our team, "CrowdScanner", to nab 3 of the 5 simulated targets, was preparation using a web platform developed to get members of the public to recruit individuals in their social networks into our network of on-the-ground spies, using a recruiter-rewarding incentive mechanism involving a combination of goal-proximity recruiter rewarding, as well as positional recruiter rewarding. Given the relatively tight geographic zones of search, it was also a test case for geographical directedness of social search.

We also worked on a project involving a less geo-directed physical-space social search, analysing a similar recruiter-rewarded incentive mechanism used in the earlier DARPA Network (a.k.a. "Red Balloon") Challenge, using computer simulations. Another physical-space social search project we worked on—also with stationary targets, but with more geographic specificity—was our participation in the UPenn MyHeartMap challenge, as Team HeartCrowd. Lessons from all three were used to design later social search/mobilization campaigns.

Java/JSP + HTML/CSS + Apache Tomcat + MySQL (social recruitment platform); Python (simulation prototype)

Masdar Institute of Science and Technology, 2012

Publications:

• Rahwan, I., Dsouza, S., Rutherford, A., Naroditskiy, V., McInerney, J., Venanzi, M., Jennings, N. R., & Cebrian, M. (2013). Global Manhunt Pushes the Limits of Social Mobilization. In Computer (Vol. 46, Issue 4, pp. 68–75). Institute of Electrical and Electronics Engineers (IEEE). https://doi.org/10.1109/mc.2012.295

• Rutherford, A., Cebrian, M., Dsouza, S., Moro, E., Pentland, A., & Rahwan, I. (2013). Limits of social mobilization. In Proceedings of the National Academy of Sciences (Vol. 110, Issue 16, pp. 6281–6286). Proceedings of the National Academy of Sciences. https://doi.org/10.1073/pnas.1216338110

• Rutherford, A., Cebrian, M., Rahwan, I., Dsouza, S., McInerney, J., Naroditskiy, V., Venanzi, M., Jennings, N. R., deLara, J. R., Wahlstedt, E., & Miller, S. U. (2013). Targeted Social Mobilization in a Global Manhunt. In R. Huerta-Quintanilla (Ed.), PLoS ONE (Vol. 8, Issue 9, p. e74628). Public Library of Science (PLoS). https://doi.org/10.1371/journal.pone.0074628

Explore relevant MIT Media Lab project pages for the CrowdScanner / US State Department Tag Challenge here, and for the DARPA Network / Red Balloon Challenge study here.

Find media coverage of Team CrowdScanner's US State Department Tag Challenge win at Nextgov, The Economist, New Scientist, Popular Science, Federal News Network, The National, ZDNet, and Vision; of the extended crowdsourced manhunt study at MIT Technology Review, Scientific American, New Scientist, and Nature; of Team HeartCrowd's MyHeartMap campaign at The Philadelphia Inquirer; and of the DARPA Network / Red Balloon Challenge simulation study at NBC News, ABC, Arabian Gazette, and Gulf Today.